軍事傳播向運算轉

NT $ 285


本書分別以文本探勘、社會網絡分析、語料庫分析、資料探勘等大數據相關的運用取徑,在遭遇新傳播科技影響下的軍事傳播範疇中的應用作為主軸,探索軍事傳播研究像運算轉之可能性。
英文內容大要:Thedevelopmentofcommunicationtechnologyischangingthepublics’lifestyle,includingsocialbehavior,informationprecedingprocedure,andentertaining—thischangingofliftstyleleftenormousinformationonline,suchasshoppingdecision,conversationonpublicagendas,andmediausingfootprint.Whiletheseso-called“digitalfootprint”dataarecollectible,thecommunicationlandscapeisexpandingtosolveresearchdifficultiesthatpreviousresearchparadigmcannotsolve.Thiscruxtrendswouldimpulsesocialscienceparadigmshifting.Varietyofuniqueresearchchallengesareconsideredpossiblewhilebigdataandcomputationaldataareavailable.Thisbookiselaboratingthistrendintotwoways,includingtheoreticalframeworkconstructingandpracticecasestudies.Theeditor-in-chiefisbroughtinsomevitalpointsofmilitarycommunicationissues,suchasdatamining,textmining,andcorpuscontentanalysistoexplorethefocalpointofmilitarycommunicationresearch.


大數據 分析 傳播 探索